Top Sports, Entertainment, and Education Hand in Hand at The Dutch Masters
The doors of the Brabanthallen will open tomorrow, March 12, for the public of The Dutch Masters. This edition promises to be a true spectacle with a world-class participant list. In addition to top-level sports, visitors can also enjoy a varied side program and Brabant hospitality in the Promo Village.
Equestic Forum
Equestic collaborates with The Dutch Masters to open the dialogue on "The Future of Coaching": a forum exploring the evolution of coaching to accelerate education, improve performance, and strengthen horse welfare in the age of AI. Central to this dialogue is the interaction between humans and technology within coaching. As part of this collaboration, Equestic is the Presenting Sponsor of the FEI Dressage World Cup™ Freestyle.
The "Future of Coaching" forum takes place on March 12 at 3:00 PM. Registration is available at: https://event.equestic.com/
Education Day powered by Rabobank
On Friday, March 13, The Dutch Masters together with Dutch Equestrian Education (MBO, HBO, and WO) present the Education Day powered by Rabobank. In addition to the regular program, several additional activities have been organized for students—and visitors can also participate.
Informative Clinics
From Friday through Sunday, the public can gain a lot of knowledge. In the Paddock, located in the middle of the Promo Village, there will be various clinics by well-known show jumping and dressage riders and trainers on those three days. These clinics can be visited with a promo ticket.
For the complete program: https://thedutchmasters.com/en/news/news-archive-2026/1176-informative-clinics-during-the-dutch-masters
Shopping, Catering, and Entertainment
In addition to all sporting highlights, everything is available to make it a great day during The Dutch Masters 2026. The Brabanthallen offer you a world of taste, atmosphere, and class. From the Gastro Lounge restaurant, the Oyster & Charcuterie Bar, Sushi Bar, and Taittinger Champagne Bar to a delicious fries with mayonnaise. After the sporting program, various artists will close the day with live music.
Feeling like shopping? No fewer than 81 stands offer all kinds of products from jewelry to cars, and of course, everything for you and your horse is available.
View the exhibitor floor plan here: https://thedutchmasters.com/en/exhibitors